By Andrea Phillips
The First How-To method advisor to Transmedia Storytelling
“Phillips’s ebook is a strong software for an individual who desires to make a profession for him- or herself in the global of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the facility it will possibly have whilst used with a compelling and powerful story."
—David Gale, government vice chairman, MTV go Media
“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and join the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program
“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving concepts at the back of multiplatform narrative. Andrea Phillips is certainly one of a small handful of writers in a position to either training and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense consultant for the fun-filled and surprisingly impressive international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen
Includes Q&A classes with the world’s best specialists in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a brand new generation—a progressive process for telling tales throughout a number of media systems and formats—and it’s swiftly changing into the go-to process for a large choice of companies. in the event you paintings in advertising and marketing, exciting, or ads, transmedia storytelling is a must have instrument for pulling humans into your world.
Why do you want A Creator’s consultant to Transmedia Storytelling?
If you need to allure, have interaction, and captivate your viewers, you wish this ebook. Written by means of an award-winning transmedia author and popular video games clothier, this e-book exhibits you ways to make use of an identical advertising instruments utilized by heavy-hitters comparable to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.
You’ll learn the way to:
- Choose the correct structures in your story
- come to a decision even if to DIY or outsource work
- Find and hold a robust middle creation team
- Make your viewers a personality on your story
- Get the investment you need—and even make a profit
- Forge your personal profitable transmedia career
With those confirmed media-ready options, you’ll the best way to generate must-read content material, must-see video clips, and must-visit web content that might purely develop higher as audience reply, give a contribution, and unfold the note. You’ll create significant buzz with constructions corresponding to exchange truth video games and fictional personality sites—or even “old-fashioned” structures akin to e mail and speak to calls. The extra you connect with your viewers and the extra you get them curious about the storytelling method, the extra winning you'll be.
This isn’t the long run. this is often now. this is often the way you inform your tale, contact your viewers, and take your online game to the following level—through transmedia storytelling.
Read or Download A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms PDF
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips